Author

Pam Danziger

I always wanted to be a mystery writer following in the footsteps of Agatha Christie, Dorothy Sayers, Josephine Tey, Ellis Peters, Ngaio Marsh and Elizabeth George. A love of reading caused me to pursue an undergraduate degree in English Literature, then life got in the way after I began my graduate studies, so I took a break.

A decade of managing information centers for three companies followed, then a lateral shift into market research and setting up my company, Unity Marketing, to help unite marketers with their target customers through research information. That caused me to focus on the affluent consumers who generate over 60 percent of all spending, and the luxury market, which is largely their exclusive province.

Disney Versus Florida

A recent Wall Street Journal article quoted Bill George, a senior fellow at Harvard Business School, saying, “The No. 1 concern CEOs have is ‘When ...
Read More →

The Paradox of Brands

Paradoxes are both familiar and common to the human condition. They are brain teasers that reveal faults in our senses and errors in human logic. ...
Read More →

Retail Unionization on the Horizon

During the early days of the pandemic, a new phrase entered our lexicon: essential workers. Defined by the U.S. Department of Homeland Security, “Essential workers ...
Read More →

Luxury’s Got a New Change Agent: Gen Z

For years we’ve talked about the 72-million strong millennial generation (born between 1981 and 1996) as the next-gen customers for luxury brands. But now there ...
Read More →

Help Wanted

In advance of the holiday season, the National Retail Federation (NRF) reported retailers will hire between 500,000 and 665,000 seasonal workers in November and December. ...
Read More →

Why Amazon Has a Hold on Millennials

Since its inception, Jeff Bezos has been playing the long game at Amazon. He put everyone on notice in his first shareholder letter in 1997: ...
Read More →

What Does a Luxury Brand Sound Like?

Not too long ago, although it seems like ages since we could attend conferences in person, I met a senior marketing executive from Farmers Insurance ...
Read More →

Bloomie’s Breathes New Life into Tired, Predictable Retail

What’s in a nickname? Nearly everyone has one or knows someone who does. Some are a shorthand version of a longer name. Others are more ...
Read More →
Scroll to Top
the Daily Report

Insights + Interviews right to your inbox.

Skip to content