Author
Pam Danziger
I always wanted to be a mystery writer following in the footsteps of Agatha Christie, Dorothy Sayers, Josephine Tey, Ellis Peters, Ngaio Marsh and Elizabeth George. A love of reading caused me to pursue an undergraduate degree in English Literature, then life got in the way after I began my graduate studies, so I took a break.
A decade of managing information centers for three companies followed, then a lateral shift into market research and setting up my company, Unity Marketing, to help unite marketers with their target customers through research information. That caused me to focus on the affluent consumers who generate over 60 percent of all spending, and the luxury market, which is largely their exclusive province.
Disney Versus Florida
Pam Danziger
May 31, 2022
A recent Wall Street Journal article quoted Bill George, a senior fellow at Harvard Business School, saying, “The No. 1 concern CEOs have is ‘When ...
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The Paradox of Brands
Pam Danziger
April 25, 2022
Paradoxes are both familiar and common to the human condition. They are brain teasers that reveal faults in our senses and errors in human logic. ...
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Retail Unionization on the Horizon
Pam Danziger
March 1, 2022
During the early days of the pandemic, a new phrase entered our lexicon: essential workers. Defined by the U.S. Department of Homeland Security, “Essential workers ...
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Luxury’s Got a New Change Agent: Gen Z
Pam Danziger
January 26, 2022
For years we’ve talked about the 72-million strong millennial generation (born between 1981 and 1996) as the next-gen customers for luxury brands. But now there ...
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Help Wanted
Pam Danziger
December 19, 2021
In advance of the holiday season, the National Retail Federation (NRF) reported retailers will hire between 500,000 and 665,000 seasonal workers in November and December. ...
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Why Amazon Has a Hold on Millennials
Pam Danziger
November 15, 2021
Since its inception, Jeff Bezos has been playing the long game at Amazon. He put everyone on notice in his first shareholder letter in 1997: ...
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What Does a Luxury Brand Sound Like?
Pam Danziger
September 28, 2021
Not too long ago, although it seems like ages since we could attend conferences in person, I met a senior marketing executive from Farmers Insurance ...
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Bloomie’s Breathes New Life into Tired, Predictable Retail
Pam Danziger
September 19, 2021
What’s in a nickname? Nearly everyone has one or knows someone who does. Some are a shorthand version of a longer name. Others are more ...
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