Author
Pam Danziger
I always wanted to be a mystery writer following in the footsteps of Agatha Christie, Dorothy Sayers, Josephine Tey, Ellis Peters, Ngaio Marsh and Elizabeth George. A love of reading caused me to pursue an undergraduate degree in English Literature, then life got in the way after I began my graduate studies, so I took a break.
A decade of managing information centers for three companies followed, then a lateral shift into market research and setting up my company, Unity Marketing, to help unite marketers with their target customers through research information. That caused me to focus on the affluent consumers who generate over 60 percent of all spending, and the luxury market, which is largely their exclusive province.
Recurate Builds a Sustainable Bridge
Pam Danziger
July 19, 2023
“Climate change is literally an existential threat to our nation and to the world,” declared President Biden in an address about a year ago at ...
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Victoria’s Secret Expands on Amazon: Why?
Pam Danziger
June 27, 2023
Following an abysmal first quarter 2023 earnings report, Victoria’s Secret dropped another bombshell announcing it is expanding bra and panty distribution on Amazon. With an ongoing slide in ...
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Tommy John: Poster Child for Innovation
Pam Danziger
June 13, 2023
Legendary management guru W. Edwards Deming famously said, “In God we trust. All others must bring data.” That’s particularly germane in these confounding times when ...
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Virginia Drosos Inspires Brilliance at Signet
Pam Danziger
May 29, 2023
“Signet is a company transformed.” That was the message that CEO Virginia Drosos delivered at Signet Jewelers’ first investor day presentation since pre-pandemic 2019. “Signet’s ...
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Just Adding Home Won’t Make Banana Republic a Lifestyle Brand
Pam Danziger
April 25, 2023
Banana Republic is a brand with a mission: to build a brand with character and a personality that truly resonates with customers. It had that ...
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Unified Commerce Doesn’t Guarantee Sales
Pam Danziger
April 19, 2023
Department stores have been on an inexorable slide into oblivion over the last decade. Since 2012, department store sales, excluding discount department stores, have declined ...
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Growing Retail C-Suite Vacancies
Pam Danziger
March 15, 2023
There’s a growing crisis in retail C-suites. Nobody wants the top job. VF, Adidas, Calvin Klein, Puma, Designer Brands, Stitch Fix and Rite Aid have ...
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By Canceling AmazonSmile, the Company Challenges Its Consumer Centricity Claim
Pam Danziger
February 12, 2023
Amazon just announced it was shutting down its charitable-donation platform AmazonSmile, effective February 20. Launched in 2013, AmazonSmile allowed customers to donate 0.5 percent of ...
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