Author
Pam Danziger
I always wanted to be a mystery writer following in the footsteps of Agatha Christie, Dorothy Sayers, Josephine Tey, Ellis Peters, Ngaio Marsh and Elizabeth George. A love of reading caused me to pursue an undergraduate degree in English Literature, then life got in the way after I began my graduate studies, so I took a break.
A decade of managing information centers for three companies followed, then a lateral shift into market research and setting up my company, Unity Marketing, to help unite marketers with their target customers through research information. That caused me to focus on the affluent consumers who generate over 60 percent of all spending, and the luxury market, which is largely their exclusive province.
Growing Retail C-Suite Vacancies
Pam Danziger
March 15, 2023
There’s a growing crisis in retail C-suites. Nobody wants the top job. VF, Adidas, Calvin Klein, Puma, Designer Brands, Stitch Fix and Rite Aid have ...
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By Canceling AmazonSmile, the Company Challenges Its Consumer Centricity Claim
Pam Danziger
February 12, 2023
Amazon just announced it was shutting down its charitable-donation platform AmazonSmile, effective February 20. Launched in 2013, AmazonSmile allowed customers to donate 0.5 percent of ...
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How to Differentiate a Brand
Pam Danziger
February 7, 2023
The concept of the Unique Sales Proposition (USP) has been enshrined in marketing and sales circles for decades. Advanced by advertising executive Rosser Reeves in ...
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The Vagaries of Today’s Luxury Market
Pam Danziger
January 10, 2023
Over the last three years, the luxury market has experienced a whirlwind of change. In the lead-up to the pandemic, the personal luxury goods market ...
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Luxury Is Close to a Tipping Point: Balenciaga Takes the Risk
Pam Danziger
December 5, 2022
The Twitterverse and the rest of the media world erupted with outrage over Balenciaga’s latest holiday ad campaign featuring children posed with teddy-bear bags dressed ...
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Luxury Brands Are at Risk of Losing Their Most Vital Customers – the HENRYs
Pam Danziger
October 24, 2022
The recession clock is ticking, and it’s gets louder as it ticks faster. JP Morgan Chase CEO Jamie Dimon told CNBC that a recession is ...
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Why We Need Inclusive Sizing
Pam Danziger
October 17, 2022
There is no industry that is less consumer-centric than fashion. While every fashion brand believes it is consumer-centric, most refuse to dress 68 percent of ...
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Pete Nordstrom Is a True Innovator and Storyteller
Pam Danziger
August 24, 2022
Earlier this year, Pete Nordstrom, president and chief brand officer of the retailer that bears his family name, launched Nordy Pod, a podcast or as ...
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