Author
Pam Danziger
I always wanted to be a mystery writer following in the footsteps of Agatha Christie, Dorothy Sayers, Josephine Tey, Ellis Peters, Ngaio Marsh and Elizabeth George. A love of reading caused me to pursue an undergraduate degree in English Literature, then life got in the way after I began my graduate studies, so I took a break.
A decade of managing information centers for three companies followed, then a lateral shift into market research and setting up my company, Unity Marketing, to help unite marketers with their target customers through research information. That caused me to focus on the affluent consumers who generate over 60 percent of all spending, and the luxury market, which is largely their exclusive province.
An Enlightened Neiman Marcus Group Workforce Ethos
Pam Danziger
August 14, 2023
Since Neiman Marcus Group filed for bankruptcy in May 2020 and emerged four months later with $4 billion in debt, it has largely gone off ...
Read More →
Innovations in Smart Checkout
Pam Danziger
July 25, 2023
Nobody likes waiting in line for a checkout lane to open. No one likes waiting in line, period. Self-checkout was supposed to solve for that, ...
Read More →
Recurate Builds a Sustainable Bridge
Pam Danziger
July 19, 2023
“Climate change is literally an existential threat to our nation and to the world,” declared President Biden in an address about a year ago at ...
Read More →
Victoria’s Secret Expands on Amazon: Why?
Pam Danziger
June 27, 2023
Following an abysmal first quarter 2023 earnings report, Victoria’s Secret dropped another bombshell announcing it is expanding bra and panty distribution on Amazon. With an ongoing slide in ...
Read More →
Tommy John: Poster Child for Innovation
Pam Danziger
June 13, 2023
Legendary management guru W. Edwards Deming famously said, “In God we trust. All others must bring data.” That’s particularly germane in these confounding times when ...
Read More →
Virginia Drosos Inspires Brilliance at Signet
Pam Danziger
May 29, 2023
“Signet is a company transformed.” That was the message that CEO Virginia Drosos delivered at Signet Jewelers’ first investor day presentation since pre-pandemic 2019. “Signet’s ...
Read More →
Just Adding Home Won’t Make Banana Republic a Lifestyle Brand
Pam Danziger
April 25, 2023
Banana Republic is a brand with a mission: to build a brand with character and a personality that truly resonates with customers. It had that ...
Read More →
Unified Commerce Doesn’t Guarantee Sales
Pam Danziger
April 19, 2023
Department stores have been on an inexorable slide into oblivion over the last decade. Since 2012, department store sales, excluding discount department stores, have declined ...
Read More →