Author
Pam Danziger
I always wanted to be a mystery writer following in the footsteps of Agatha Christie, Dorothy Sayers, Josephine Tey, Ellis Peters, Ngaio Marsh and Elizabeth George. A love of reading caused me to pursue an undergraduate degree in English Literature, then life got in the way after I began my graduate studies, so I took a break.
A decade of managing information centers for three companies followed, then a lateral shift into market research and setting up my company, Unity Marketing, to help unite marketers with their target customers through research information. That caused me to focus on the affluent consumers who generate over 60 percent of all spending, and the luxury market, which is largely their exclusive province.
Welcome to the Era of Conscientious Luxury
Pam Danziger
February 9, 2021
The seemingly insulated luxury market has never experienced a year like 2020 when personal luxury goods sales dropped $78 billion from 2019 – a 23 ...
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NRF’s Confounding Holiday Growth Pronouncement
Pam Danziger
January 26, 2021
Early in the morning, just as soon as the Census Department released its Advanced Monthly Retail Trade Survey for December 2020, I took a cursory ...
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Malls Can Still Matter
Pam Danziger
January 11, 2021
The news on the mall front remains depressing at best. Coresight Research, along with many other respected firms, continue to predict as many as 25 ...
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NRF Holiday Forecast at Risk
Pam Danziger
November 30, 2020
For the last 25 years, the National Retail Federation (NRF) has kicked off the holiday shopping season in early October with its forecast for holiday ...
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Contentious Acquisition…at What Cost?
Pam Danziger
October 6, 2020
Ever since I heard the news that LVMH wanted out of its deal to acquire Tiffany and Company and the two companies\’ resulting suit and ...
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Shakespeare & Co. Is Out to Transform the Entire Book Industry Supply Chain
Pam Danziger
October 4, 2020
In 2019, bookstores’ revenues were a shade above what they were 25 years ago, only $10.6 billion, falling from a high of $17.2 billion in ...
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In the Post-Covid World, Every Retailer Needs to Find Its “Essential”
Pam Danziger
September 16, 2020
As in Dicken\’s Tale of Two Cities, when we write the story of retail in 2020 it is going to be the best of times ...
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The Road to Remarkable Retail Is a Long One
Pam Danziger
August 16, 2020
There is a select group of retailers that meet their customers\’ expectations. They are retailers that carry the products customers expect, at the prices they ...
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