Author
Glyn Atwal
Glyn Atwal is Associate Professor of Marketing at Burgundy School of Business, an international Graduate School of the French network of Grandes Ecoles. His teaching, research, and consultancy expertise focuses on marketing and strategy within the affluent and luxury space. He has presented at leading universities worldwide and is co-author of Luxury Brands in China and India (Palgrave Macmillan). Glyn is a regular contributor to Luxury Daily and Jing Daily. Prior to academia, Glyn worked in the advertising industry for Saatchi & Saatchi, Young & Rubicam, and Publicis.
Is Saudi Arabia the New Luxury Hotspot?
The Saudi luxury consumer is values-led and socially attuned: they invest in quality, heritage, and prestige, but they also look for meaning, local resonance, and ...
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The Olympics Is a Runway Grab
Athletes have always been role models. Veteran skier Lindsay Vonn has been a Rolex brand ambassador since 2009. But recently, luxury fashion houses have been ...
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Eyewear Outperforms Luxury Categories
Successful eyewear rivals the versatility of today’s designer handbag collections. Customers blend moods, styles, and personal expression throughout their everyday lives. For fashionistas (and the ...
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Will Luxury Bow to Masstige?
In Chicago, shoppers can pick up an affordable logo-emblazoned polo shirt at a Ralph Lauren store, enjoy a $6 latte at Ralph’s Coffee, and have ...
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The Digital Product Passport: Regulation or Revolution?
Counterfeiting erodes consumer trust and brand value. A DPP enables buyers to instantly verify a product’s authenticity, boosting confidence in both primary and resale markets.
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Luxury Brands Chase F1
F1’s prestige, defined by values such as excellence, precision, and endurance, aligns seamlessly with those of luxury and prestige. And LVMH’s 10-year partnership has given ...
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You’ll Need a Video Game Strategy for Next Gens
The key to tapping into gaming communities is authenticity -- the most successful brand activations don’t just show a potential customer a product. They embed ...
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The Soft Power Shift: What It Means for U.S. Brands
For U.S. brands, soft power is a valuable asset to be leveraged more effectively than competitors. U.S. brands may not be able to recreate centuries ...
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