Author
Glyn Atwal
Glyn Atwal is Associate Professor of Marketing at Burgundy School of Business, an international Graduate School of the French network of Grandes Ecoles. His teaching, research, and consultancy expertise focuses on marketing and strategy within the affluent and luxury space. He has presented at leading universities worldwide and is co-author of Luxury Brands in China and India (Palgrave Macmillan). Glyn is a regular contributor to Luxury Daily and Jing Daily. Prior to academia, Glyn worked in the advertising industry for Saatchi & Saatchi, Young & Rubicam, and Publicis.
Will Luxury Bow to Masstige?
In Chicago, shoppers can pick up an affordable logo-emblazoned polo shirt at a Ralph Lauren store, enjoy a $6 latte at Ralph’s Coffee, and have ...
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The Digital Product Passport: Regulation or Revolution?
Counterfeiting erodes consumer trust and brand value. A DPP enables buyers to instantly verify a product’s authenticity, boosting confidence in both primary and resale markets.
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Luxury Brands Chase F1
F1’s prestige, defined by values such as excellence, precision, and endurance, aligns seamlessly with those of luxury and prestige. And LVMH’s 10-year partnership has given ...
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You’ll Need a Video Game Strategy for Next Gens
The key to tapping into gaming communities is authenticity -- the most successful brand activations don’t just show a potential customer a product. They embed ...
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The Soft Power Shift: What It Means for U.S. Brands
For U.S. brands, soft power is a valuable asset to be leveraged more effectively than competitors. U.S. brands may not be able to recreate centuries ...
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Facing the Facts: Workforce Mental Health Decline
Retailers have to take tangible metrics like productivity seriously as a red flag on employee wellbeing. Think about it: Can a disengaged retail worker in ...
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Rimowa’s Upcycling Edge
See how fashion brands like Rimowa, Coach & Uniqlo profit by upcycling materials to cut costs, boost sustainability & appeal to consumers.
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ANTA Is Coming After Nike
Chinese brand ANTA is challenging Nike in the U.S. with NBA stars, edgy design, and basketball focus—more cool brand than budget sneaker.
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