Arick Wierson

Arick is a versatile writer. Yes, he knows retail – midway through his career, he started and ran the largest fashion mall in Angola. And way, way back, when he was still completing his Master’s degree in economics in Brazil, he worked as a sought after fashion, runway and television model for some of the biggest brands across South America including Gatorade, General Motors, Hugo Boss and countless others.

Over the years Arick has racked up an amazingly diverse array of experiences and accomplishments that span many sectors and industries. He helped Mike Bloomberg get elected mayor of New York City in 2001, running his campaign’s field operations. He later became a film and TV producer, creating content for PBS and NBC which earned him 29 Emmy nominations and 6 Emmy Awards. He worked as an investment banker at JP Morgan and as a political consultant to several heads of state and even a pair of monarchs. Nowadays he is often on TV at CNN where he offers his takes on global and domestic political issues, or you can check out his regular column that he writes for Newsweek Magazine. Arick keeps retailers  tuned in to the macroeconomic, political, cultural and technological shifts that move the industry, oftentimes in unexpected ways. He is based in Minneapolis.

ChatGPT: More Friend than Foe for Retail Marketers

It’s not an easy time to be a marketer or PR professional, particularly in the retail sector. Despite years of denial in which communicators wantonly ...
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Slow Checkout Is a Competitive Advantage

Express lines. Self-checkout. Online virtual orders. Contactless checkout. But slow-moving, chit-chat checkout lines? Yes, bucking the trend of shorter, faster, and more efficient shopping – ...
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The Future of Celebrity Influencers

Big name celebrities have long been the drug of choice for big brands looking to lock in their relevance with young, pop-culture-obsessed consumers. Whether its ...
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Retail Could Have Been a Game Changer at CGI

Some use the moniker ‘Davos-on-Hudson’ to describe the Clinton Global Initiative – better known colloquially as ‘CGI’ by global movers and shakers. But no matter ...
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The Risks and Rewards of Taking a Stand

Float with me here for a minute. If I had to go out to dinner with any brand, I think I’d choose Mercedes Benz. First ...
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Taking a Stand Has Become a Necessity

The much-debated Disney versus DeSantis blow-up – the one in which one of America’s most beloved brands came into the crosshairs of Florida Governor and ...
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Hollywood and Retail Need More Activists Like Maggie Q

Margaret Denise Quigley – best known by fans around the world as Maggie Q – has become one of Hollywood’s biggest names over the last ...
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Lesson 3: How Retail Proceeds Forward

Editor’s Note: Arick Wierson, a columnist for The Robin Report, has undertaken the formidable task of dissecting and analyzing the broad and far-reaching consequences of ...
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