Would you pay $19.99 for a can of Pringles and a trinket? Well, meet the Once You Pop Mystery Box—Pringles’ first-ever direct-to-consumer product. Inside each box, you get two cans. One contains a mystery flavor. The other? One of six collectible Pringamabobs. Not an original idea; remember the prizes in Cracker Jacks? These little crisp-inspired characters with names like Snaxolotl and Duckalips are bag charms that they hope tap directly into Gen Z and millennial collecting culture. They’re doing limited drops during November on the 7th, 14th, and 21st at noon Eastern time hoping to create buzz through scarcity and urgency. Of course, they’ve partnered with unboxing influencers. This isn’t just about selling or eating chips. It’s about creating community, conversation, and yes FoMO—the fear of missing out. Pringles is hoping that today’s consumers don’t just want products. They want experiences, stories, and something to share on social media. Will the mystery flavor be worth the hype?