First, a brief historical background from Charm.io: Athleisure has become a fixture in fashion for the past eight years. It sprang on the scene around 2010 as an outgrowth of the popularity of yoga pants taking it from the mat to the street. The combination of athletic and leisure, “athleisure” was officially added to the Merriam-Webster dictionary in 2016, defined as, “casual clothing designed to be worn both for exercising and for general use.”  And the rest, as they say, is history. Everyone, of any age, wears athleisure, from luxury to high-performance gear. And if you haven’t noticed, it is still the uniform of choice for many long-haul air travelers.

What is Athleisure Doing to Retail?

The pandemic catapulted already-popular athleisure into everyday apparel as we were stuck at home and Zooming in comfortable clothing. And consumers got used to feeling comfortable. So much so that new brands emerged and according to Grand View Research, the global athleisure market was valued at $306.62 billion in 2021 and is expected to expand at a compound annual growth rate of 8.9 percent from 2022 to 2030. That’s no surprise because athleisure wear can be seen at home, at the gym, at work, and on the streets. With the tech advancements in high-performance fabrics, fit, and on-trend styling, athleisure has become a wardrobe staple across all generations.

Athleisure leaders include Nike, New Balance, Halara, Alo Yoga, and Lululemon. And there are 45 other high performers. Want to know why these brands are so successful? The Charm Team identified the top 50 fastest-growing DTC athleisure brands of 2024 based on The Charm Growth Score™. This score calculates growth based on social media growth, website traffic, and more, indicating the brand is growing faster than X percent of other brands. Charm is offering The Robin Report readers a comprehensive report on the familiar market leaders as well as break-out brands such as Actively Black and Adanola. To put it all into perspective, the report includes a sneak peek into the metrics that explain what is driving the growth and success of these top 50 brands.

Download your complimentary copy of this fascinating report here!