Retail insights at the intersection of now and next. Unfiltered. Unbiased
Haley Boehning, founder of Storyforge and former L Brands executive, understands that authentic leadership can revolutionize rethinking career growth. A natural leader, Haley has built her consulting business to help executives and their organizations forge and activate their unique brand stories based on the North Star of purpose and impact.
The question is no longer if the economic uncertainty spurred by recent government initiatives will dampen retail activity; the real questions are: by how much, and for how long?
Primark’s strategic U.S. expansion started 10 years ago and is a master plan in calculated retail growth that could fundamentally reshape America’s affordable fashion landscape. Primark has 450 stores worldwide and 33 in the States.
The death of the traditional end cap isn’t just about technology—it’s about data. These digital displays are collection engines, gathering information on dwell time, interaction rates, and conversion metrics that we could only dream about with cardboard and plastic.
The key to tapping into gaming communities is authenticity — the most successful brand activations don’t just show a potential customer a product. They embed the brand into core memories that they’re already creating with their friends.
Well, Gen Zs entered the workforce, and everyone (over the age of 45) seems to be weighing in on one thing: Gen Z isn’t exactly obsessed with traditional office wear. They fully intend to sit at your table and rise through the ranks on the fast track, but the “we’re not doing that” attitude that put Gen Z on the map extends to stuffy workwear.
The Kraft Heinz downsizing gives retailers permission to finally act on that reality. Having to walk past 40,000+ items to select the 20 or so items consumers have on their shopping list is just ridiculous and helps fuel the growth of online grocery shopping.
Crisis management has become a requisite strategy in today’s fractious marketplace. The socio-political landscape has become a minefield for retailers where one misstep can trigger unprecedented consumer backlash and boycotts.
For U.S. brands, soft power is a valuable asset to be leveraged more effectively than competitors. U.S. brands may not be able to recreate centuries of heritage, but they can compete with cultural resonance and American-made authenticity.
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