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Retail Unwrapped Podcast

The Retail Marketing Test: AI or Human?

AI may replace some marketing functions as a more precise, cost-efficient way to reach and retain customers. Join Shelley and Greg Licciardi, Vice President of Sponsorships and Partner Programs at the Association of National Advertisers, as they explore how successful brands are balancing hyper-personalization with authentic human connection.

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Experience

Facing the Facts: Workforce Mental Health Decline

Retailers have to take tangible metrics like productivity seriously as a red flag on employee wellbeing. Think about it: Can a disengaged retail worker in a luxury store truly deliver exceptional customer service? Can a disconnected employee at a trendy boutique contribute to a positive customer experience?

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Experience

Are You Kwell? Are You Sure?

Fashion’s old engines—luxury department stores, fashion magazines, global catwalks—are sputtering. Like the sewing machine that migrated from New York to Kolkata in search of cheaper labor, the entire supply chain must now adapt. Rapid prototyping, short runs, and AI-driven demand forecasting are critical.

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Operations

Hotel Chocolat and Knoops Face Off with Godiva

Hotel Chocolat’s Thirlwell described the acquisition of the 250-acre Rabot Estate in Saint Lucia and transforming it into a boutique hotel as “destiny.” After a customer sent Thirwell a 1920s book about chocolate making while he was visiting his father in the Caribbean, he was inspired to fulfill his dream to create a place where luxury, wellbeing and style could come together with, naturally, cocoa and chocolate.

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