Retail insights at the intersection of now and next. Unfiltered. Unbiased
Once AI has unfettered access to product data, it becomes much harder to control the terms of engagement. The brands that survive won’t be those with the biggest marketing budgets or the most shelf space. They’ll be the ones who recognized that in an AI world, controlling the data bridge between digital intelligence and physical products is the ultimate competitive moat.
Showrunner brings new risks. How will Amazon manage IP ownership for user-generated content? Can it maintain quality control while scaling content creation? Will creators embrace the platform or push back, as they have with other generative AI tools? And what guardrails will Amazon apply around moderation, misinformation, and monetization?
Whether you’re curating emerging brands for beauty, evaluating partnerships in wellness, or looking for buzzworthy products to add to your assortment, the Celebrity Brands Report is your new cheat sheet.
In its new ad campaign, “The Code,” Dove explores the explosive impact of AI in shaping perception and estimates that up to a whopping 90 percent of the content consumers currently engage with is generated by AI. And with AI-generated imagery in particular, the depiction of beauty is obviously skewed toward an unobtainable level of perfection. Dove is renewing its vow to champion real beauty, with a commitment to never use AI to create or distort women’s images.
Want to find out about the underside of retail today? Join Shelley and TRR contributor Mark Cohen, who is an industry veteran and former director of retail studies at Columbia Business School, as they reveal the back stories on what’s making retail news headlines.
Retailers with rail-heavy networks may need to reevaluate their long-term exposure. That doesn’t mean abandoning rail altogether, but it does require stress-testing the network for vulnerabilities and building in alternative routes and modes where possible.
If the staple of grunge core is tartan plaid, indie sleaze’s core staple is a pair of frayed black skinny jeans. Now that the trend is experiencing its second life, it’ll be rooted in structured workwear blazers and motorcycle jackets, rather than the greasy hair and smudged mascara still haunting millennials’ dreams.
Here’s an impressive retail transformation story. Kimberly Minor, CEO of WOCRA and Interim Executive Director at The Ohio State University Fisher College of Business, shares raw truths about what it really takes to lead in today’s retail landscape.
The boomer generation never met a nostalgic reminder of their youth that they didn’t respond to. And with more time (and money) on their hands, they are likely to continue to drive this trend for the foreseeable future.
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