Where is the American consumer shopping these days? In-store or online. This in-depth report compares U.S. retail purchase behavior before, during and after the Covid pandemic. It’s no secret that the Covid pandemic prompted a seismic shift to online shopping. Three years later, what are the long-term ramifications on both online shopping and brick-and-mortar stores?
In this report, Commerce Signals takes a look at the current state of in-store versus online retail buying and compares the data to a wide range of retail and consumer-direct categories from 2018 to 2023. Key findings include:
- Permanent Shift: Who stayed online?
- Return to Stores: Who ran away from their keyboard?
- Sticky Habits: The change in online buyer growth
Download this report for free to learn more about how the Covid pandemic caused dramatic shifts in American consumer behavior and what retail venues were the most impacted.