Cotton Incorporated is the research and promotion company for Upland cotton. Funded by U.S. cotton growers and importers of Upland cotton-containing products, the not-for-profit organization’s mission is to increase the demand for and profitability of cotton. As a resource for the cotton industry, Cotton Incorporated conducts or oversees more than 450 research and educational projects in an average year. Research areas range from the development of agricultural and textile innovations to analyses of commodity and market data.
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For nearly three decades, the Cotton Incorporated Lifestyle Monitor™ Survey has measured consumer attitudes and behaviors related to the apparel and fashion industries, sustainability, home textiles, shopping and retail, fiber selection and preference, personal care items, and more.
The Cotton Incorporated Lifestyle Monitor™ website is an information hub for economic data, surveys and insights, news, and updates related to consumer attitudes and behaviors, as well as the global cotton supply chain.
Cotton Incorporated develops and provides thorough and objective data and information to trade and consumer media, the textile/apparel supply chain, brands, and retailers as well as curious consumers.
To learn more, visit https://lifestylemonitor.cottoninc.com/.
Preference for Polyester May Make Fast Fashion Brands Vulnerable
Since 2000, fast fashion—the speedy delivery of inexpensively produced hyper-fashion trends—has been a boon to retailers that subscribe to the model, as well as to sellers of polyester and other inexpensive textile fibers. The predilection of polyester over natural fibers may keep prices low, but
The Technical Side of Fashion and Performance
Technology has come to fashion in a major way—whether in wearables, high-tech fabrics or the “Internet of Things” pieces that \”talk\” to the wearer. Changes in fashion trends, retailing and sourcing are evolving at a break-neck pace. And unlikely sources are offering advice as to
Learning from the Hiccups of Holiday 2015
The 2015 holiday season was all over the map, but at the end of the day, they spent well, to the tune of a 7.9 percent gain over last year, according to MasterCard SpendingPulse. That number exceeded pre-holiday predictions of between 3.5.to 5 percent increases,
Appealing to Shoppers with Sexy, Comfy & Healthy Cotton Undies
The average person doesn’t really think about buying underwear because once the clothes go on, it’s an out-of-sight, out-of-mind situation. But some manufacturers are looking to make a name for themselves—or gain a larger share of the intimates market—by emphasizing underthings that are sexy and
Accepting Reality: Positive or Negative, Customer Comments Can Be a Good Thing
Customers might not be real retail merchandisers, but they like to play the role online, at least when it comes to consumer reviews. Whether effusive and positive, or outright negative, shoppers are used to not only voicing their opinions, but also reading what others have
Playing Favorites: Brands Market Emotional Relationships
The fashion industry has historically moved in seasonal cycles, as evidenced by the fall/winter and spring/summer fashion weeks that take place around the world. In recent years, some retailers and brands have shortened traditional seasons into cycles in which a limited range of apparel options
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Microplastic Pollution: A Constant Threat
Microplastic pollution is one of the single most critical threats to climate change and among the least understood by the general public.
Watch and learn from our experts who will deconstruct the problems, recommend solutions and present action plans for the retail industry as well as consumers to reverse the microplastic pollution tide.
The Microplastics Crisis and Global Apparel
Download this critical report for free to learn what you and your organization can do to reverse the plastic leakage tide and contribute to making our planet safer and healthier.