Cotton Incorporated is the research and promotion company for Upland cotton. Funded by U.S. cotton growers and importers of Upland cotton-containing products, the not-for-profit organization’s mission is to increase the demand for and profitability of cotton. As a resource for the cotton industry, Cotton Incorporated conducts or oversees more than 450 research and educational projects in an average year. Research areas range from the development of agricultural and textile innovations to analyses of commodity and market data.
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For nearly three decades, the Cotton Incorporated Lifestyle Monitor™ Survey has measured consumer attitudes and behaviors related to the apparel and fashion industries, sustainability, home textiles, shopping and retail, fiber selection and preference, personal care items, and more.
The Cotton Incorporated Lifestyle Monitor™ website is an information hub for economic data, surveys and insights, news, and updates related to consumer attitudes and behaviors, as well as the global cotton supply chain.
Cotton Incorporated develops and provides thorough and objective data and information to trade and consumer media, the textile/apparel supply chain, brands, and retailers as well as curious consumers.
To learn more, visit https://lifestylemonitor.cottoninc.com/.
Innovative Brands Are Stepping Up Their Sustainability Game
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How Conventional Cotton Can Meet Consumers’ Organic Desires
In general, consumers have a high opinion of all-cotton and cotton-rich apparel. Conventional cotton represents 99 percent of the cotton apparel available at retail, while organic cotton constitutes less than one percent. Therefore, because of the scarcity of organic cotton, many brands and retailers rely
Secrets Behind Small Businesses Success
When Covid-19 first hit the U.S., the effects were fast and furious, affecting all sectors of the economy in 2020. Those who were self-employed and working dropped by 20 percent between April 2020 and April 2019. But the pandemic also spurred entrepreneurism. The country saw
Consumers Use New Criteria to Evaluate Apparel
Fast fashion is finally on its way out and the cost-per-wear value metric is making a comeback. Companies that were forced to reduce the quality of the materials to manufacture clothing just to stay alive in the race-to-the-bottom can finally pull their heads out of
Cotton Goes To Montauk
Montauk lies 118 miles east of midtown Manhattan, at the eastern tip of Long Island. Purchased in 1648 by British settlers from the Montaukett Indians, Montauk served as grazing land for settlers’ cattle herds for over a century. George Washington commissioned the Montauk Lighthouse in
A Fitting Future
In spite of easy, 24/7 access to brands and retailers online, most consumers prefer making their apparel purchases in an actual store. Perhaps as an unexpected consequence of e-commerce ease, previously minor in-store inconveniences are becoming pain points for some consumers. The fitting room and
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Microplastic Pollution: A Constant Threat
Microplastic pollution is one of the single most critical threats to climate change and among the least understood by the general public.
Watch and learn from our experts who will deconstruct the problems, recommend solutions and present action plans for the retail industry as well as consumers to reverse the microplastic pollution tide.
The Microplastics Crisis and Global Apparel
Download this critical report for free to learn what you and your organization can do to reverse the plastic leakage tide and contribute to making our planet safer and healthier.