Changing CEOs is always a tricky thing but in going with an insider—current SVP Jason Bonfig—to succeed Corie Barry, Best Buy has chosen the safest and probably least progressive choice possible. This is not a personal knock against Bonfig, but the fact is that Best Buy’s best days were led by an outsider, Hubert Joly, who did an amazing job reinventing and turning around what was a very troubled retailer. When they picked Barry, yes, another insider, to succeed Joly, she was an uninspired choice who basically has kept the company treading water for the past six years. Best Buy is in a tough spot in the consumer electronics space. Its assets like the Geek Squad service arm and its high-end home theater offerings have clearly been underutilized. It cannot afford to continue to do the same thing under a manager who was part of its problem. (Hey Target, sound familiar?) Joly shook it all up and it worked. But then we went back to Best Buy as normal. We probably won’t be able to say that Bonfig is going to even bring back Joly’s innovation and imagination, no matter how competent a leader he might be.



