Author

Phil Lempert

Phil started his career as The SupermarketGuru(R) on his grandfather’s dairy farm in Belleville New Jersey, although he admits that he has yet to actually milk a cow!

For more than 25 years, Lempert, an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, has identified and explained impending trends to consumers and some of the most prestigious companies and trade associations worldwide.

He spends his time navigating the aisles of supermarkets discovering the common ground between retailers, CPG and consumers, and highlighting the opportunities. Lempert regularly appears on Good Morning America, The View, NBC Nightly News, Inside Edition and was the Food Trends Editor for NBC’s TODAY Show for almost two decades and hosted the nationally distributed Shopping Smart program on the WOR radio network. He is the author of five books and a columnist for Forbes.com as well as The Robin Report. 

The Downsizing of America: Kraft Heinz’s Breakup Is Just the Beginning

The Kraft Heinz downsizing gives retailers permission to finally act on that reality. Having to walk past 40,000+ items to select the 20 or so ...
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Off the Shelf with Phil Lempert: Oreo & Reese’s – Really, Another Oreo?

What I'm seeing in the snack aisle right now is absolutely fascinating and really weird. Two of America's biggest snack rivals just did something that ...
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Generational Shopping Habits

Why People Shop: Understanding Generational Shopping Habits

Discover how Gen Z to Boomers shop differently. Uncover generational shopping habits and what retailers must know to stay competitive.
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Grocery Rooftop Greenhouse Gardens as Tariff Insurance

Grocery Rooftop Greenhouse Gardens as Tariff Insurance

Supermarkets integrating rooftop greenhouses reduce carbon footprints, offer fresher produce, and enhance sustainability.
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tariffs

Tariffs and the Domino Effect in the U.S. Food Industry

Tariffs disrupt food supply chains, driving up costs and prices for consumers. With crops like avocados taking years to grow, the impact is immediate.
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Bird Flu Epidemic & Egg Shortage

Planning for the Bird Flu Epidemic

The bird flu epidemic has revealed weaknesses in the food system, especially large-scale poultry farms vulnerable to disease outbreaks.
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retail tech not meeting consumers needs

The Risks of In-Store Retail Tech Misalignment

Retail tech risks misaligning with consumer needs by prioritizing novelty over practicality, overlooking human interaction and shoppers values.
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There’s More to the Albertsons-Kroger Merger Debacle

Discover the effects of the failed Albertsons-Kroger merger, from lawsuits to opportunities for Ahold Delhaize, Amazon, and the grocery industry.
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