Author

Phil Lempert

Phil started his career as The SupermarketGuru(R) on his grandfather’s dairy farm in Belleville New Jersey, although he admits that he has yet to actually milk a cow!

For more than 25 years, Lempert, an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, has identified and explained impending trends to consumers and some of the most prestigious companies and trade associations worldwide.

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He spends his time navigating the aisles of supermarkets discovering the common ground between retailers, CPG and consumers, and highlighting the opportunities. Lempert regularly appears on Good Morning America, The View, NBC Nightly News, Inside Edition and was the Food Trends Editor for NBC’s TODAY Show for almost two decades and hosted the nationally distributed Shopping Smart program on the WOR radio network. He is the author of five books and a columnist for Forbes.com as well as The Robin Report.

7-Eleven New Standard Stores: DOA

Phil Lempert October 2, 2025

Trust between franchisees and their corporate entities is already at an all-time low. The 2021 National Coalition survey of 7-Eleven franchisees found that more than ...

TRR Live! Off the Shelf: The Starbucks Protein Foam Scam

Phil Lempert September 30, 2025

Starbucks’ new "Protein Cold Foam" went on sale September 29 –- and this might be one of the most ridiculous cash grabs I've seen in ...

How Digital Technology Is Revolutionizing Merchandising

Phil Lempert September 11, 2025

The death of the traditional end cap isn't just about technology—it's about data. These digital displays are collection engines, gathering information on dwell time, interaction ...

The Downsizing of America: Kraft Heinz’s Breakup Is Just the Beginning

Phil Lempert September 8, 2025

The Kraft Heinz downsizing gives retailers permission to finally act on that reality. Having to walk past 40,000+ items to select the 20 or so ...

Off the Shelf with Phil Lempert: Oreo & Reese’s – Really, Another Oreo?

Phil Lempert September 2, 2025

What I'm seeing in the snack aisle right now is absolutely fascinating and really weird. Two of America's biggest snack rivals just did something that ...

Generational Shopping Habits

Why People Shop: Understanding Generational Shopping Habits

Phil Lempert May 12, 2025

Discover how Gen Z to Boomers shop differently. Uncover generational shopping habits and what retailers must know to stay competitive.

Grocery Rooftop Greenhouse Gardens as Tariff Insurance

Grocery Rooftop Greenhouse Gardens as Tariff Insurance

Phil Lempert March 31, 2025

Supermarkets integrating rooftop greenhouses reduce carbon footprints, offer fresher produce, and enhance sustainability.

tariffs

Tariffs and the Domino Effect in the U.S. Food Industry

Phil Lempert March 6, 2025

Tariffs disrupt food supply chains, driving up costs and prices for consumers. With crops like avocados taking years to grow, the impact is immediate.