Author
Phil Lempert
Phil started his career as The SupermarketGuru(R) on his grandfather’s dairy farm in Belleville New Jersey, although he admits that he has yet to actually milk a cow!
For more than 25 years, Lempert, an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, has identified and explained impending trends to consumers and some of the most prestigious companies and trade associations worldwide.
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He spends his time navigating the aisles of supermarkets discovering the common ground between retailers, CPG and consumers, and highlighting the opportunities. Lempert regularly appears on Good Morning America, The View, NBC Nightly News, Inside Edition and was the Food Trends Editor for NBC’s TODAY Show for almost two decades and hosted the nationally distributed Shopping Smart program on the WOR radio network. He is the author of five books and a columnist for Forbes.com as well as The Robin Report.
Kith Ivy and Erewhon: Membership Match Made in Heaven
7-Eleven New Standard Stores: DOA
TRR Live! Off the Shelf: The Starbucks Protein Foam Scam
How Digital Technology Is Revolutionizing Merchandising
The Downsizing of America: Kraft Heinz’s Breakup Is Just the Beginning
Off the Shelf with Phil Lempert: Oreo & Reese’s – Really, Another Oreo?
Why People Shop: Understanding Generational Shopping Habits
