Author
Matt Hasan
Matt Hasan, PhD, is an economist, AI strategist and CEO of aiRESULTS. He is also the founder of The AI Humanist Movement. Over more than four decades, he has advised global, national, and regional retailers on pricing strategy, customer value chain optimization, customer analytics, and AI enabled transformation, including leadership roles at Deloitte and Capgemini.
Dynamic Pricing: Retail’s Poison Pill
Matt Hasan
June 15, 2026
The current retailer enthusiasm surrounding dynamic pricing (think Amazon, airfares, and supermarkets) assumes the consumer behaves as a rational negotiator who will calmly accept a ...
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