Pictured left to right: Jack Sinclair (Sprouts), Brieane Olson (PacSun), Patrice Wagner (Le Bon Marche), Sharon Price John (Build-a-Bear Workshop), and Jens Grede (SKIMS).
The Robin Report is proud to announce the winners of the 2025 Crave Retail Radicals Awards. We established this program in 2019 to recognize transformative thinking in the retail industry. For the past seven years, we have identified radical thinkers and doers (innovators and entrepreneurial leaders) driving major transformations within their respective retail brands. In a marketplace that is defined by transactions and risk-avoidance, these five retailers have bucked the trend and are helping to transform the industry. Each brand represents a unique approach to customer-centrism and uses imagination and innovative thinking to deliver a memorable experience. To succeed in a retail market characterized by so much choice, these five visionaries are rewriting the rules of retail by being bold and brave. Each is a role model for keeping retail relevant and vibrant, and exceeding expectations experientially and financially.
To succeed in a retail market characterized by so much choice, these five visionaries are rewriting the rules of retail by being bold and brave.
We select five brands each year, and our past winners have been game-changing legacy retailers and DTC marketplace disrupters. The awards are research-based with quantitative financial analysis and qualitative leadership guidance of outperformance in their industry sectors, measured through systematic metrics.
Radical Thinking
We congratulate this year’s winners for their foresight, innovation, and unconventional thinking in driving their brands and the industry at large forward to exceed customers’ expectations. We recognize that all strategic initiatives require enlightened leadership, major capital commitment, dedicated resources, innovative action, and extreme focus matched with a high level of financial discipline to achieve success in terms of revenue growth and profitability.
Matthew Cyr, Co-Founder and CEO of Crave Retail, states, “I’m honored to celebrate this year’s class of Crave Retail Radicals — leaders who are redefining what it means to put the customer at the center of retail. Each of them has shown the courage to challenge convention, the discipline to execute with excellence, and the vision to create experiences that inspire loyalty and growth. Their work reminds us that the future of retail belongs to those bold enough to reimagine it, and I’m proud to champion their impact alongside The Robin Report.”
The 2025 Robin Report – Crave Retail Radicals
- Sharon Price John, CEO, Build-a-Bear Workshop
- Patrice Wagner, CEO, Le Bon Marche
- Brieane Olson, CEO, PacSun
- Jens Grede, CEO, SKIMS
- Jack Sinclair, CEO, Sprouts
We are celebrating this year’s radicals with a series of special reports and podcasts. Be on the lookout to learn more about these remarkable visionaries and disruptors who are guiding the evolution and transformation of the retail industry.
