We don’t usually call out a company twice in a month, but honestly this deserves it. We recently cited Buc-ee’s ridiculous lawsuits against companies with what they thought were similar names or animal logos. But Buc-ee’s left us no choice this time. The giant highway restaurant/store/gas station’s owner and founder Arch Aplin III (and yes, his nickname is Beaver) just announced this week he will pretty much only locate new Buc-ee’s in “conservative business-friendly” states, after receiving pushback over its decision to go after small business owners with allegedly similar logos. Using some crazy logic, Alpin said, “I’m starting to realize life’s too short to try to build in places that people don’t appreciate what you’re bringing versus a place like this, where people do appreciate what you’re building.” What does that even mean? Aplin, a Texan whose politics run far to the right has been a big campaign contributor to Donald Trump is now making retailing political. That’s a pretty dangerous thing; it only calls attention to his politics, potentially alienating at least half of the people in the country, and it’s also highly personal and biased decision-making on where to put his next locations. Listen, it’s a private company and he owns it, so he can do whatever he wants. But running a retail business is tough enough without setting these kinds of onerous, alienating requirements. Those buck teeth are getting pretty sharp, don’t you think?



