Eyewear Outperforms Luxury Categories

Eyewear Outperforms Luxury Categories

Successful eyewear rivals the versatility of today’s designer handbag collections. Customers blend moods, styles, and personal expression throughout their everyday lives. For fashionistas (and the easily bored), multiple branded eyewear is the norm, not unlike a closet full of handbags.

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A Store Is Not a Fulfillment Center

A Store Is Not a Fulfillment Center

Retail is in a moment of transition. It is missing something fundamental: a systems thinking approach to making decisions with

Is Your Brand Scented 1

Is Your Brand Scented?

There’s something in the air: Ambient scent marketing continues its steady ascent. Think of scent as a logo in the

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Is Your Brand Scented 1

Is Your Brand Scented?

There’s something in the air: Ambient scent marketing continues its steady ascent. Think of scent as a logo in the

A New Formula for Luxury Marketing

A New Formula for Luxury Marketing

The uber luxury market is the only one poised for genuine, sustainable, profitable growth. It’s time to forget about the

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Curate or Get Curated

Curate or Get Curated 

Retailers that continue to compete primarily on product breadth risk becoming background noise. Availability doesn’t equate to value. Curation isn’t

Whats TikTok Shops Future

What’s TikTok Shop’s Future?

TikTok Shop harnesses the power of interest-driven impulse shopping through entertainment, rather than consumer necessity, like Amazon. Using “shoppertainment” to

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