Curate or Get Curated

Curate or Get Curated 

Retailers that continue to compete primarily on product breadth risk becoming background noise. Availability doesn’t equate to value. Curation isn’t a niche strategy reserved for luxury brands or personal shoppers. It is becoming table stakes for relevance in a crowded, fatigued marketplace.

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Whats TikTok Shops Future

What’s TikTok Shop’s Future?

TikTok Shop harnesses the power of interest-driven impulse shopping through entertainment, rather than consumer necessity, like Amazon. Using “shoppertainment” to

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A Store Is Not a Strategy

A Store Is Not a Strategy

How do retailers replace transactions with emotional connection? And the answer is: Retailers need to figure out how to bridge

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Whats TikTok Shops Future

What’s TikTok Shop’s Future?

TikTok Shop harnesses the power of interest-driven impulse shopping through entertainment, rather than consumer necessity, like Amazon. Using “shoppertainment” to

Its Walmart 4606 Amazon 1

It’s Walmart 4,606, Amazon 1

Amazon’s new giant store is its latest shot at figuring out physical retailing. After all the wrong turns the online

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