When the direct-to-consumer boom first happened more than a decade ago, Warby was one of the first startups, cracking the notoriously overpriced and under-competitive eyewear sector. Every company that came along after them said they were the “Warby Parker of…whatever” and virtually every one of them failed, collapsed or morphed into a traditional business that had little if anything to do with DTC. Warby kept working on its model, opening stores and creating a true omnichannel business strategy. This week it provided something rarely seen in this space: a profitable year. Warby Parker sees the future bright and clear.



