TikTok Shop is a solid hit with American consumers — the platform has crossed $5B in GMV year-to-date through November — and is often the bane of existence for traditional retailers. Social commerce is the future of retail and TikTok Shop is leading the charge, especially heading into the holiday shopping season. Our “Top 3 Predictions for 2024 Holiday Sales on TikTop Shop” is a treasure trove of insights on why this platform continues to crush it. Download it for free to get the report!
The gift of surprise and delight for holiday shopping is addictive. TikTok users can’t escape the allure of trending products presented by their favorite creators.
The Power of Social Commerce
According to one report, more than 55 million TikTok users in the U.S. have shopped on the platform. In 2023, an estimated 37 percent of TikTok users in the U.S.—55.5 million—made purchases either through links on the app or directly on the platform. It is expected that this will increase by 67 percent by 2026, with U.S. TikTok social shoppers reaching 39.5 million.
Generational social commerce is powerful. TikTok Shop has the unique ability to integrate social interaction and commerce making it a perfect spot for consumers to notice great new gifts to complete their holiday shopping lists. And TikTok reports that during the holidays, the majority of purchases made after discovering something on TikTok are unplanned and impulse.
For many, TikTok acts as a discovery engine with 64 percent of digital buyers discovering new products via social media and 91 percent of TikTok users continuing their purchase journey after discovering new products on the platform. While one in four people on social media today are scrolling to shop, others take the “see it, click it, buy it” approach of impulse shopping.
Holiday Shopping Scrolling
The gift of surprise and delight for holiday shopping is addictive. TikTok users can’t escape the allure of trending products presented by their favorite influencers. These gift guide influencers typically make appealing holiday videos to show off certain products before consumers make a purchase. And the platform offers TikTok-exclusive discounts, bundles, and limited-edition holiday products. In fact, nearly 54 percent of Gen Zers in the U.S. will find gifts on TikTok Shop alone and 24 percent of that cohort will make purchases based on influencer recommendations. (Fiverr).
But what are people going to discover, become inspired by, and purchase on TikTok Shop this upcoming holiday season? In this free report, Charm.io outlines the trending products and brands that have been seeing success on the platform and uses the data to highlight three key predictions for the holiday season’s top products. If you want to know why next gen consumers are turning to TikTok this holiday, download the report to stay up to date on TikTok Shop trends and understand how you can follow the success of top-selling products.
Note: Charm.io is a Robin Report Collaborative Partner
