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Is Amazon Finally on Its Way Out?

Amazon is the most controversial retailer of the modern era. It has become many consumers\’ guilty default for convenience purchases. In fact, 49 percent of internet searches start on Amazon and 8 out of 10 Prime members start their online […]

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Walmart and Amazon Vie for Fashion Crown

What a difference a year makes. Amazon recently eclipsed Walmart as the retailer with the highest apparel sales, and its growth doesn’t show signs of slowing down anytime soon. According to Wells Fargo, Amazon’s apparel and footwear sales in the […]

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Amazon and the Big Boxes

Amazon’s Anguish The “defining” pure-play ecommerce behemoth Amazon flourished over its first two decades, despite lacking storefronts and retail real estate. But that was then. The tailwinds that recently propelled Amazon through the pandemic have become headwinds with the cooling […]

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Branding by Another Name: Empathy

Branding, brand choice, brand image, brand story, brand loyalty, brand blah, blah, blah, are popular branding concepts. Brands anchor economies. And depending on the cultural mores of the time, we’ve had a series of so-called original ideas about branding that […]

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Walmart Can Crush Amazon

I described Amazon a while ago, as “PacMan,” gobbling up everything in sight, including big chunks out of Walmart. Well, that’s about to change. Walmart can literally crush Amazon. Or at least it can put a lid on Jeff Bezos’ […]

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The Death of Mega Brands

P&G’s Tide: Just One Canary In the Mine Preposterous!!! You must be thinking: “he’s finally gone off his wheel,” when I say iconic brands like Tide, and suggesting that other P&G mega-brands, Chevrolet, Levi’s, Nike, Coca-Cola, Wheaties, Cheerios, Skippy, Ralph […]

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