In an “if a tree falls in the forest” way, is an announcement of a business alliance between two companies really an announcement if neither side publicly cops to it? I’m referring to the report (rumor? wishful thinking?) that surfaced […]
The first preview emerged a few weeks ago when Amazon acknowledged that the Whole Foods \”365\” format would no longer exist. Later, it was further acknowledged that all 12 of those stores would be converted to the Whole Foods banner. […]
Experiential marketing is described as a strategy that immerses customers within a product or deeply engages them, according to Salesforce, the customer relationship management (CRM firm). In short, they say, it “enables consumers to not just buy products or services […]
Experiential marketing is described as a strategy that immerses customers within a product or deeply engages them, according to Salesforce, the customer relationship management (CRM firm). In short, they say, it “enables consumers to not just buy products or services […]
As if Amazon CEO Andy Jassy’s migraine isn’t big enough with the challenge of redefining Amazon’s entire business Jassy to Employees: Redefine Amazon, he now has 14,000 of his employees (so far) who joined a Slack channel, called “Remote Advocacy,” […]
It’s the question that everybody’s asking…and that only one person on the planet has the answer to: What physical retailer will Amazon buy next? Notice the question is not if, it’s only a matter of who. Following its purchase of […]
Just as Amazon and the internet in general continue to disrupt and transform the legacy publishing and broadcast industries, we are in the early stages of a major disruption of the legacy world of advertising. Amazon and Walmart are two […]
Ask any consumer how to be more environmentally conscious when buying apparel, and he or she will almost certainly tell you to buy products made of recycled or organic materials from reputable fashion brands that share a commitment to the […]
Could Jeff Bezos have a new strategy for his physical retailing plans: rent rather than own? Jeff Bezos may be outsmarting the rest of the retailing world…again. While everyone speculates on which physical retailer Amazon will buy next, Bezos may […]
“Friction” is a buzzword probably created by some tech-geek or nerdy consultant. And every time I hear or read the word I feel … well, friction, so much so that I want to throw up. I hate these buzzwords, all […]
