…and to build a brand, but all of the fashion greats from Yves Saint Laurent, Armani and Ralph Lauren to Tommy Hilfiger and Nike have also been anything but typical…
…lesson learned from Penney’s multi-million dollar disastrous launch of American Living, a partnership deal with Ralph Lauren that closed down after they did not renew the five-year contract. The Robin…
…of it well. Stay tuned to see how it continues. Jane Singer is a consumer product marketing consultant specializing in branding and marketing strategy. She began her career at Grey…
…to women, only added to his fascinating and complicated persona. Ralph Lauren. Born in the Bronx, Lauren is very short, speaks with a lisp, loves to dress up as a…
…the top tier of the brand is subsumed by, and different than, the more mass appeal, lower tiered products? Unlike Ralph Lauren, who invests heavily in the top tier, and…
…Palazzo Ralph Lauren, Alfred\’s from Alfred Dunhill and Giorgio\’s from Giorgio Armani. Ralph, of course, has long known the power of moving into restaurateurial fashion. His Equestrian Private Dining room…
…other aspect of the imagery. They’d say, “It’s your brand but it’s my store.” The “aha” moment for me was when Ralph Lauren built his store in the Rhinelander mansion….
…are inspired by a creative vision and animated by ideas or intangibles that imbue them with meaning. The Ralph Lauren brand comes immediately to mind. The “World of Ralph Lauren”…
…deems compatible with the Macy’s brand. And, in fact, Macy’s distribution platform even hosts competitive brands, such as Burberry’s or Ralph Lauren, The North Face and many others. These are…
…reason why the space-leasing strategy could not be expanded to include strong national wholesale brands such as Ralph Lauren and others, who prefer to control and manage their brand and…
