Micro-Risks The Lean Startup approach, based on the book by Eric Ries, is about starting small and testing until your ideas are fully baked. The book details many well-funded Silicon Valley failures, and while the examples are primarily tech-based, the […]
Back in 1974, Wilson Bryan Key published Subliminal Seduction exposing the ways marketers use subconscious images to manipulate consumers, like the word \”sex\” hidden in ice cubes in a liquor ad. The book was filled with lots of examples of […]
[…] to use it to disrupt virtually every other consumer goods category. He didn’t innovate with products –Amazon sold the same books every other bookstore sold — only sold them differently over the then-nascent online channel. Books became the concept test, […]
[…] Julien, the transformation of Bon Marché into a literary-themed series of art installations and pop-ups was transfixing. The promotion references books and storytelling with a tribute to iconic bookstores around the world. Mise en Page was anchored by two enormous […]
Now Department Stores Beauty Brands Want a Piece of the Action Since this past July, when he came on board as Clarins USA’s first-ever National Director of Sales in its Hotel & Spa Division, Barry McCaffrey has barely spent a […]
This is an interview with Michael Dart, who co-authored, with Robin Lewis, the book \”The New Rules of Retail.\” Be sure to get your copy of the book at Amazon and check out the reviews and other information at NewRulesOfRetail.com.
[…] not possible on the Internet. Speculation has it that the Seattle facility will carry Amazon’s e-readers, accessories and its exclusive books, and that the launch will be timed to coincide with the release of their publishing venture’s first several books […]
There’s a certain irony in the fact that the world’s very first category killer was also the first of its big-box ilk to be severely challenged and nearly decimated by the even bigger-box mass merchants…and now may also be leading […]
It seems Amazon is now “nuking” everybody. Last week it was nuking the fashion industry. This week, the armed ballistic missile is pointed at the global shipping industry. In a world of hyper-competition, its plan to launch a global shipping […]
[…] speaking about Nordstrom for 35 years—first as the Seattle correspondent for WWD and later as the author of three different books on the company, beginning in 1995 with the bestselling “The Nordstrom Way: The Inside Story of America’s Number One […]
