Cotton Incorporated is the research and promotion company for Upland cotton. Funded by U.S. cotton growers and importers of Upland cotton-containing products, the not-for-profit organization’s mission is to increase the demand for and profitability of cotton. As a resource for the cotton industry, Cotton Incorporated conducts or oversees more than 450 research and educational projects in an average year. Research areas range from the development of agricultural and textile innovations to analyses of commodity and market data.
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For nearly three decades, the Cotton Incorporated Lifestyle Monitor™ Survey has measured consumer attitudes and behaviors related to the apparel and fashion industries, sustainability, home textiles, shopping and retail, fiber selection and preference, personal care items, and more.
The Cotton Incorporated Lifestyle Monitor™ website is an information hub for economic data, surveys and insights, news, and updates related to consumer attitudes and behaviors, as well as the global cotton supply chain.
Cotton Incorporated develops and provides thorough and objective data and information to trade and consumer media, the textile/apparel supply chain, brands, and retailers as well as curious consumers.
To learn more, visit https://lifestylemonitor.cottoninc.com/.
The Love of a Favorite
A comfortable pair of jeans that makes you feel confident. A shirt filled with sentiment and inspiration. A trench that travels everywhere you do. What makes any piece of clothing a “favorite?” Earlier this year, Cotton Incorporated decided to see what these reasons were in
The Importance of Authenticity
We’ve entered an age when words like \”hand-crafted,\” \”artisanal\” and \”passionate\” are turning consumer heads the way \”low price\” once did. In response, ubiquitous beer brands are producing small-batch IPAs and major recording artists are releasing new albums on vinyl. Now, after years of fast
The Elevation of Denim
It is the Go-To for Going Out Denim has seen its share of evolution in the 140-plus years since Levi Strauss started selling blue jean overalls. In its modern iteration, it may be the item of choice for the smart, stylish dresser. With the rise
How Equinox Could Save Your Mall
The Great Recession turned most US consumers into necessity-based shoppers, eliminating their need to spend a day or even an afternoon impulse shopping at the mall. But these changing demographics and shopping habits across the country have real estate developers getting creative – in some
Is Athletic Wear Poised to Usurp Denim?
In the US, the NPD Group reported US shoppers spent about $17 billion on denim in 2013, and the global jeans market is projected to reach $56 billion by 2018, according to research firm Global Industry Analysts, Inc. But some in the industry see athletic
Fabric Substitution Needles Home Textile Shoppers
Preference for Cotton Remains Paramount Housing starts and existing home sales are not only good economic indicators, but they are also strong predicators of future growth in other areas like home textiles. As the turnaround in the housing market gains steam, the home textiles market
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