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Cotton Incorporated is the research and promotion company for Upland cotton. Funded by U.S. cotton growers and importers of Upland cotton-containing products, the not-for-profit organization’s mission is to increase the demand for and profitability of cotton. As a resource for the cotton industry, Cotton Incorporated conducts or oversees more than 450 research and educational projects in an average year. Research areas range from the development of agricultural and textile innovations to analyses of commodity and market data. 

For nearly three decades, the Cotton Incorporated Lifestyle Monitor™ Survey has measured consumer attitudes and behaviors related to the apparel and fashion industries, sustainability, home textiles, shopping and retail, fiber selection and preference, personal care items, and more.

The Cotton Incorporated Lifestyle Monitor™ website is an information hub for economic data, surveys and insights, news, and updates related to consumer attitudes and behaviors, as well as the global cotton supply chain.

Cotton Incorporated develops and provides thorough and objective data and information to trade and consumer media, the textile/apparel supply chain, brands, and retailers as well as curious consumers.

To learn more, visit https://lifestylemonitor.cottoninc.com/.

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Cotton Incorporated

Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton. Company History In 1960,

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The Importance (Or Not) Of Fashion Influencers

As attendees fill the rows at New York Fashion Week, many of the seats will be filled with \”influencers,\” both real and self-identified. As brands try to weed out who sits where, the issue with influencers goes deeper. A lot of time, money, and energy

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Digital and Physical Customer Service Vital for In-Store Sales

It\’s no secret that retailers feel an ever-present threat from Amazon. No one feels it more than brick-and-mortar stores, who are bearing the costs of expensive real estate while watching steady increases in e-commerce sales. But experts say this is not a losing battle, as

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Online vs Brick and Mortar

Keeping consumers happy is easy: just give them what they want, when they want it. Yet discovering the what and the when is not always so easy. For apparel purchases, consumers appear to want to research online and buy in store. The trick for retailers,

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Pruden Cotton

High(Tech) Cotton

From the Cotton Gin to Field Robots and Mobile Fashion Shows, Cotton Keeps Current Today, technology is advancing more rapidly than at any time in history. We see examples of this every day, literally in the palms of our hands: in mobile devices and their

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Everything You’ve Heard About Cotton is Wrong

On May 23, 2017 Cotton Incorporated and Sourcing Journal Online co-hosted a media and apparel industry event provocatively titled, “Everything You Know About Cotton Is Wrong.” The goal of the event, according to Kim Kitchings, Cotton Incorporated senior vice president of Consumer Marketing, was “to

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