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YPulse

YPulse is the leading authority on Gen Z and Millennials: today’s tweens, teens, college students, young adults, and young parents. Our subscription-based syndicated research content provides companies and organizations strategic insight on how to reach the next generation. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, we give clients a 360-degree view of what it’s like to be a young consumer in today’s age.

Born in St. Louis, she has worked professionally in Los Angeles and New York. Her early career was spent directing marketing and producing events during the golden days at upscale magazines: Town & Country, HG, Connoisseur, Seventeen, Modern Bride. Changing gears, she was editorial director of the Gault Millau America city guides, bringing the iconoclastic voice of Christian Millau and nouvelle cuisine to the American market … and reuniting her with her second hometown Paris, where she went to L’École de Louvre to study art history during college at Pitzer College, the behavioral sciences/social justice school in the Claremont Colleges system. Pivoting to Nielsen Business Media, she ran corporate communications/marketing for their 56 magazines and 86 trade shows. She also pioneered Applied Brilliance, a multidisciplinary, thought leadership conference focused on emerging trends and macro shifts that impact us professionally and personally. The Robin Report connects all the threads in Deborah’s life through the cultural and sociological role that retail plays in our lives.

The Top 10 Brands Gen Z and Millennials Are Loyal To

While many young consumers tend to be “loyal–ish” rather than fully brand loyal, there are still a few brands that have them hooked. Find out ...
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