Author
Jane Singer
Jane Singer is an independent brand and marketing consultant. She has written for The Robin Report since its inception including seven previous articles on Ralph Lauren. As a senior executive in advertising agencies Jane served many retail and apparel companies from Kmart and Neiman Marcus to Rite Aid and VF Corporation. She is an observer of consumer behavior, an avid reader, theatre goer and tennis player, albeit not a very good one.
Why All the Fuss About Martha?
JC Penney, now JCP, and Macy’s are at war over Martha Stewart. The Appeals Court ruled recently that Penney could sell Martha Stewart product temporarily, ...
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Why Are Handbags So Important?
Functional, Personal Statement, Self Expression, Fashion Accessory, Status Symbol? The correct answer I believe is: “All of the above.” I’m not a handbag person, per ...
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Michael Kors – A Tale of Two Brands
I’ve long been a Michael Kors fan, buying gorgeous double-faced wool dresses on sale at Bergdorf Goodman or in the Michael Kors store on Madison ...
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lululemon: A Cult, a Phenomenon or Just a Great Brand
A few years ago, I noticed a woman in Central Park with what I thought was a tag or store sticker on the outside of ...
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Why I Am Aglow With UNIQLO
I first heard of Uniqlo several years ago when the company opened a pop-up store in Rockefeller Center. People were raving about the inexpensive cashmere ...
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When is a Sale Really a Sale? A Shopper’s Perspective
I am a sale shopper, taught at an early age by my mother and aunts to look for bargains. We needed to get the most ...
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Customer Service Makes Best Buy a Better Buy
On Black Friday morning I wasn’t feeling well, so cancelled my plans for the rest of the day, and went back to bed. When I ...
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Confessions of an Aging Baby Boomer
I’m a leading edge Baby Boomer, born at a time when life was simple and filled with optimism and possibilities. Now, that time is past ...
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