Author
Jane Singer
Jane Singer is an independent brand and marketing consultant. She has written for The Robin Report since its inception including seven previous articles on Ralph Lauren. As a senior executive in advertising agencies Jane served many retail and apparel companies from Kmart and Neiman Marcus to Rite Aid and VF Corporation. She is an observer of consumer behavior, an avid reader, theatre goer and tennis player, albeit not a very good one.
Ralph at 50
In September 2018, Ralph Lauren celebrated his 50th Anniversary with a fashion show and black-tie dinner in Central Park\’s Bethesda Fountain and courtyard, not far ...
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Super Bowl 2018: What We Can Learn from the Advertisers
The Super Bowl is the single biggest advertising event of the year. This year the Super Bowl reached 103.4 million people and a 30-second ad ...
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It’s a Store, It’s a Restaurant, It’s…Eataly
A friend wanted to recreate a delicious pasta dish we had in Sicily last spring. It was a strozzapreti—“strangled priest” or “priest strangler,” an elongated ...
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Ralph Lauren: The Great American Brand Takes a Look in the Mirror and Decides to Change
Earlier this fall I ran into a friend who is well connected and well versed in the chic Manhattan universe of society, celebrity and fashion. ...
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Cupcakes Worth Waiting For
I called Two Little Red Hens, my go-to bakery, to order four or five dozen mini-cupcakes for a holiday party I was giving on December ...
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The New Whitney Museum of American Art: What Retailers Can Learn
Museums and retailers have much in common. Each needs to create an engaging experience for customers. Yes, retailers need to sell their wares and make ...
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Give a Little, Get a Lot. Or Not.
Philanthropy and Your Brand I first heard of Toms nearly five years ago while wedding dress shopping with my niece. To judge the right length ...
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Polo Ralph Lauren – Adventures in Brand Architecture
A New Take on an Old Story In 2004, Ralph Lauren launched Rugby, a new brand to appeal to a new customer. The company was ...
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