Hard to believe but Aldi has been in the American market for 50 years this year. And it’s even harder to believe that when this year closes out it will have almost 2,800 locations in the U.S. en route to its goal of 3,200 by the end of 2028. That will put it neck-and-neck with Kroger and trailing only Walmart in the number of stores in this country. People talk about Amazon trying to disrupt the grocery business, but the true disrupter is Aldi which has a low-cost, tightly edited merchandising plan that consumers are responding to big-time. These are the guys Walmart and Kroger should really be worried about.



