Celebrity brands make retail news headlines and dominate social feeds. But which ones are actually driving sales, social engagement, and overall success? Is it all buzz or good business? Charm.io, the leading ecommerce brand discovery and analysis platform deconstructs the PR clutter and ranks today’s top celebrity-founded direct-to-consumer (DTC) brands using real performance metrics: revenue estimates, reseller distribution, TikTok Shop sales, social engagement, web traffic, and more. The result is a data-rich Celebrity Brands Report that reveals what retailers really need to know about how celebrity brands are performing and whether to take a chance on them.
Whether you’re curating emerging brands for beauty, evaluating partnerships in wellness, or looking for buzzworthy products to add to your assortment, the Celebrity Brands Report is your new cheat sheet.
Celebrity Partnerships
Celebrity-founded brands gain visibility and social clout, but are they a good fit for retailers’ product assortments? While influence and fame sell, they will only drive sales when they are backed by the right product strategy, positioning, and consumer traction. The right data helps retailers cut through the noise and identify the true standouts worth partnering with.
Take SKIMS, for example. With over 6.7M Instagram followers and over $23K in TikTok Shop revenue in just six months, the Kim Kardashian-founded brand has mastered both cultural relevance and sales velocity. Rare Beauty by Selena Gomez has pulled in over $1M in TikTok Shop sales, driven by viral hero products and a loyal social following.
Retailers using Charm’s research are already leveraging insights to make smarter merchandising decisions and answer questions such as:
- Which celebrity brands have the success and growth velocity to thrive in a retail organization?
- Which ones align with retailers’ target demographics by age, gender, and region?
- Which products are trending on TikTok and have the sales to back up the social following?
Whether you’re curating emerging brands for beauty, evaluating partnerships in wellness, or looking for buzzworthy products to add to your assortment, this report is your new cheat sheet. Download the full Celebrity Brands Report to see which celebrity brands are achieving success, driving sales on TikTok Shop, and are bound to be the next big thing in celebrity-led ecommerce.
