Retailers have spent decades stripping out slack and inefficient flexibility from the operating model. Now AI can identify market and operating changes sooner and accelerate the journey to market even faster. But beware, better intelligence (and reliance on shiny, new tech solutions) does not necessarily create a better alternative.  In a market defined by shorter consumer cycles, trade disruption, AI, and long-term capital commitments, the competitive advantage is the ability to change course without destroying value. The issue is that top management talks about seeing disruption coming, but they cannot move fast enough to respond. They do not have a forecasting problem; it is an optionality problem. Read and download this special report and find out if you are efficient or trapped. Take the Retail Optionality Stress Test to assess whether your organization can recognize when conditions have changed and respond before the damage reaches the P&L, or whether the business has optimized away the very flexibility it now needs.