The idea of full price retailers setting aside a dedicated promotional area in their stores goes back at least to the famous “O” tables (opportunities) merchandised by up-and-coming junior buyers at A&S including Allen Questrom and Mike Gould. And then there were the Blue Light Specials at Kmart in its heyday. The best manifestations more recently were the Target Bullseye Dollar Spots, which have since lost much their luster and focus like so much else in the store. So, Kohls’ introduction of a similar merchandising concept called the Deal Bar doesn’t get any kudos from us. In fact, what worries us is Kohl’s chronically poor execution at the store level. Why can’t they get this right; it’s not rocket science. This could easily turn into a pile of leftovers, markdowns and irrelevance. We hope not but Kohl’s track record on such programs continues to be pretty dismal.



