TikTok plays a dual role in consumer purchase behavior. While it is a bottom-of-funnel checkout channel, it’s also a top-of-funnel awareness driver. The views generated on the platform lead to enormous volumes of sales through their halo effects across other channels. In fact, we’ve spoken to 9-figure beauty brands that have seen double digit lift in their brick-and-mortar sales that have been directly attributable to their activity on TikTok Shop.
It’s essential to understand what’s selling and trending on TikTok today, because these best-sellers are actively reshaping the broader retail landscape. We used Charm data to put together a data-backed report, The Social Trends Shaping Retail Sales Right Now, so retailers can understand what is driving sales on TikTok and make informed merchandising and assortment decisions. Download the report now at no cost.
The winning TikTok strategy? Consumers gravitate toward products that deliver convenience, comfort, and clear value, amplified by creators who show how to use them.
What’s Trending Right Now
Data unlocks strategies that sell products on social and win customer loyalty. What are the critical datapoints? Charm dives into the top five product categories selling on TikTok Shop and outlines each category’s top subcategories, shops, products, and trends that are shaping retail sales today. Discover how beauty, health, womenswear, and tech are all being shaped by creator influence and rising demand for practical, results-driven products. Learn which skincare routines, K-beauty trends, and wellness products are pulling consumers toward products that feel both effective and easy to integrate into daily life. Find out which brands shoppers continue to gravitate toward for comfortable, versatile basics and shapewear that blend functionality with style. Explore the sports and outdoors category to learn what athleisure and at-home workout gear remain strong powered by social content that fuels interest in approachable routines and everyday activewear. And discover how tech is driven by viral demos and creator recommendations with shoppers exploring simple, giftable gadgets, especially mobile accessories and personal audio. The winning TikTok strategy? Consumers are gravitating toward products that deliver convenience, comfort, and clear value, amplified by creators who show how to use them.
Top Retailers Use Social Data to Win
Retailers need accurate, up-to-date data into what is selling and trending right now on social to keep a step ahead of consumer demand. In The Social Trends Shaping Retail Sales Right Now, dive into the data backing trends shaping key retail categories as well as the brands and products gaining momentum. These insights are crucial for making data-backed merchandising and product assortment decisions that will maximize sales across retail organizations. In fact, top retailers like Ulta, QVC, and Academy Sports & Outdoors use our data to stay ahead of trends, optimize their product assortment, and increase sales.
If you want to play on the winning side of social trends, download the report from Charm to find out what subcategories, brands, products, and trends are shaping retail right now.
About Charm.io
Charm.io is the world’s most comprehensive ecommerce intelligence platform, revolutionizing DTC brand discovery and analysis. Charm tracks over five million direct-to-consumer brands across key critical performance metrics, including growth, social awareness, audience demographics, distribution, product pricing, ad exposure, and revenue. Charm also tracks daily sales data on every category, brand, and product being sold on TikTok Shop. It is also the only platform to track the revenue (not just views) generated from TikTok trends. Charm has seen early adoption from market leaders, including QVC, Ulta, and Academy Sports & Outdoors.
