Inside Ralph Lauren’s American Tradition
Ralph Lauren blends timeless style with American tradition, shaping culture and philanthropy while leading luxury lifestyle branding for over 50 years.
Jane Singer
January 30, 2025
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Polo Ralph Lauren – Adventures in Brand Architecture
A New Take on an Old Story In 2004, Ralph Lauren launched Rugby, a new brand to appeal to a new customer. The company was serious enough about the brand to attempt to trademark the use of the name in […]
Jane Singer
August 17, 2015
Ralph Lauren: Maintaining a Brand During a Pandemic
I\’m a Ralph Lauren aficionado. Long a fan of the brand and its overarching idea, \”The World of Ralph Lauren,\” I continue to think it is the best articulated and most consistently executed brand in the fashion, apparel and retail […]
Jane Singer
January 19, 2021
Ralph Lauren: Icon, Image Maker, Movie Star
When I saw Very Ralph, HBO\’s documentary about Ralph Lauren, I realized I\’d forgotten about the ads. In the 80s and 90s, consumers and some advertising people (me on both counts) looked forward to the multi-paged color or sometimes black-and-white […]
Jane Singer
February 17, 2020
Ralph Lauren: The Great American Brand Takes a Look in the Mirror and Decides to Change
[…] a great dress,” he said, complimenting me on the brighter-than-navy blue, three-quarter sleeved, gabardine wool stretch shift I wore. “ Ralph,” I said. “Oh! I hear Ralph is going down the tubes,” he replied. My friend’s idea that Ralph Lauren […]
Jane Singer
February 13, 2017
Ralph Makes a Cup of Coffee
The Polo Bar, owned by Ralph Lauren, is a club-like, well-reviewed restaurant featuring Ralph\’s personal \”Madeline\” memory from his childhood in the Bronx, the Reuben sandwich, corned beef on rye with melted Swiss cheese and coleslaw, along with a menu […]
Jane Singer
May 27, 2019
Ralph is the Greatest!
Ok, I confess, I am in love with Ralph Lauren. Not the man, whom I’ve seen up close only once, but the brand, which I think is by far the greatest and most iconic American brand in the both the […]
Jane Singer
January 6, 2014
Ralph at 50
In September 2018, Ralph Lauren celebrated his 50th Anniversary with a fashion show and black-tie dinner in Central Park\’s Bethesda Fountain and courtyard, not far from the twin Ralph Lauren mansion stores flanking the corners of Madison and 72nd Street. […]
Jane Singer
December 25, 2018
Tory Burch. Doing Almost Everything Right
[…] by Fitbit, and Estée Lauder launched a Tory Burch fragrance, blush and lipstick successfully this year. Like Martha Stewart and Ralph Lauren, Tory Burch herself is the brand. Now 48, the attractive blonde mother of three boys has an estate […]
Jane Singer
January 20, 2015
Michael Kors – A Tale of Two Brands
[…] the top tier of the brand is subsumed by, and different than, the more mass appeal, lower tiered products? Unlike Ralph Lauren, who invests heavily in the top tier, and whose brand architecture and product is well defined and well […]
Jane Singer
February 12, 2013