[…] culturally aligned with what people value,” she explains. In her new white paper ”Reimagining Consumerism as a Force For Good,” Olbert identifies a growing cultural awareness propagated by brands “to seduce consumers to fulfill their desires of material comfort and […]
[…] by its juxtapositions, clever remix of high and low and satirical takes on what’s ordinary versus extraordinary,” explains Dr. Martina Olbert, founder of Meaning. Global and a leading authority on brand meaning. Demna was and is a bad boy in […]
[…] he shared. “It’s what luxury brands do when they have no other meaning to offer.” More Meaning Meaning.Global’s Dr. Martina Olbert, arguably the world’s leading authority on meaning, calls on brands to add more meaning to the luxury brand paradigm. […]
[…] sense if you look at luxury as a commodity or a cynical item of social status hopping,” shared Dr. Martina Olbert, a leading expert on brand meaning. “But for those who truly appreciate, understand, and wear luxury, this approach won’t […]
[…] of the marketing department. It’s a living, breathing embodiment of a person’s life, values, aspirations, and attitudes. As Dr. Martina Olbert, arguably the world’s leading expert on brand meaning, says. “People don’t need brands to tell them how to live […]
