Catherine Geib

Catherine is an Associate Professor and the Assistant Chairperson in The Fashion Business Management Department at The Fashion Institute of Technology (FIT) in NYC. Before joining FIT , Catherine was a senior merchant for Macy\’s with an expertise in Retail Buying, Planning and Merchandising. She has over 25 years experience in the industry and has her own consulting company where she works with retailers to maximize their Brands on their online and digital platforms.
She is currently completing a six year research study in the field of fast fashion, social media and sustainability whose earlier research has been published in International journals. Her focus is completely student centered and she advises The Merchandising Society club with over 250 active members. She also advises \”The Style Shop\” a student run store on campus who produces a 6 figure sales volume in the 8 month school term .
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