Women are clearly leading the way to the future. With more and more women holding significant positions in today’s workforce, it’s no secret that professional parity continues to improve. According to a recent Pew Research report, women made up almost half of the workforce in 2009. Furthermore, in terms of education, women earn more bachelor’s (57.2%), master’s (60.4%), and doctoral degrees (52.3%) than men, and just fewer than half (49.0%) of all first professional degrees. (National Center for Education Statistics, 2010)
It’s also no secret that today’s “Wonder Woman” wears many hats for many different roles: working professional, supportive partner, caregiver, and primary shopper—just to name a few.
Today’s Modern Woman is a multi-tasking, working mother. According to the Department for Professional Employees (2008), 71.2% of women in the overall labor force had children under the age of 18. Many of these women are single mothers as well. Even in households with two caregivers, recent data from the Bureau of Labor Statistics (2012) found that housework duties still fall predominantly to women. Moreover, 74.9% of women identified themselves as the primary shoppers for their households in 2011, according to the annual MRI Survey of the American Consumer.
But it’s not all on equal footing at home. Despite overcoming obstacles to achieve professional equality with their male counterparts, domestic traditions for women such as household shopping still persists in today’s society. [Read more...]