All Facing Enormous Headwinds
The newly formed Kraft Heinz food giant’s announcement to slash 2500 jobs is a harbinger of much worse headwinds facing all packaged food companies. As much as they would like to spin this as a positive cost-cutting move resulting from the synergy brought about by the merger, they and their competitive peers are heading into the perfect storm. In fact, all of the packaged food companies have been struggling for growth over the past couple years, and it is just going to get worse. Simply, but apocalyptically, they are in the wrong business, selling the wrong products to the wrong consumers.