John Burr Fairchild, who turned a family owned bread and butter garment center trade publication, Women’s Wear Daily, into a fashion powerhouse, passed away last week at 87 years of age.
John completely understood the business of publishing. His father, Lewis Fairchild, drummed circulation, advertising and administration into him. His father had no need to school John in journalism; he had spawned an editorial genius.
Rarely has a man’s talents and interests been so perfectly synchronized with John’s innate journalistic abilities, his love for fashion and those who practiced it, as well as his incredible fashion instincts, all married to pitch perfect taste. He was, without question, simply the best fashion editor there ever was in the time, of his time, and maybe for all time. No one even came close during his reign at Women’s Wear Daily and W. And no one has come close since. Legendary Vogue Editor, Diana Vreeland, walked in the same rarified atmosphere, but lacked all of those other skills that John possessed combined with the right vehicle to exploit them.