We think Nick Graham, co-founder of Joe Boxer, is a rock star. “The brand is the amusement park, the product is the souvenir,” he says. Well, we are in line to buy both tickets and souvenirs!
You can’t forget about the product! But how do you create a better product? It takes a good team and a good process, and technology has to be the backbone.
Technology is taking the fashion and retail world by storm, transforming the way we work in the design room, during production and at the point of sale.
Technology for design and pattern development is a good place to start but technology can’t compensate for a bad process. In fact, it only makes it worse! But a good process, one that marries retail, design and production from the beginning, for example, can take you from just an “okay” product to a fantastic one that both your customers and you love. One that fits and looks great, but also meets cost and time objectives. [Read more...]