Suppose you’re the CEO of a successful, multinational food retailer. You’ve had good luck opening stores in numerous countries, many with cultures much different from that of your home country.
You’ve decided the time is right to roll out a fleet of stores in yet another country, this time one that has a culture quite similar to your own.
You’re confronted with many questions to be answered and decisions you need to make, such as:
Will you develop a store format similar to the type of shopping experience in the target country, or a brand new format?
Will you source product for the new stores from a third-party distributor while the format is being fine-tuned, or will you spend vast sums developing your own distribution and production prior to opening a single store? [Read more...]