Apparel brands know international expansion is a necessity. But despite its importance, it’s often mishandled as companies chase quarterly earnings targets and race for market share. Too often, apparel brands expand too quickly without a clear retail expansion strategy that aligns with their long-term objectives.
Although it’s only one piece of the overall expansion strategy, choosing the right business model may be just as important as choosing the right market for expansion.
There are two steps to determine the optimal business model for international expansion:
- The first is to determine the optimal global business model based on the company’s long-term strategic priorities.
- The second takes country-specific considerations into account that may override the preferred global business model.