Breaking the Information Barrier
Insights from MasterCard Advisors Merchant Solutions – New Data, New Perspectives
While over the past several years there has been a huge upsurge of merchants collecting and using customer data to drive retail business performance, the power of those approaches has been constrained by what might be called the three “natural limits” of in-store gathered information: target, space, and time.
That is, merchant retail data can only show them what their customers, while they are in their store, have already done.
No matter how good their analytic tools, retailers’ sales data is limited to what happens within their own walls.
Access to a broader picture of actual consumer behavioral data is changing the landscape for retailers and other merchants, and our Merchant Solutions practice has taken a lead in providing merchants with this kind of data-driven insight. The billions of transactions MasterCard processes each year give us the ability to do robust reporting, modeling and consumer behavioral segmentation.